![]() ![]() In 2022, they welcomed 5.1 million moviegoers to their venues. Today, they now have 15 locations with a network of approximately 800 digital signage screens. In fact, the first Megaplex theatre was built to preserve a high school building that was a landmark in Sandy, Utah. Movie theatres centered around local communitiesįounded in 1999, Megaplex’s mission has always been to enrich lives by giving back to the community. Furthermore, Megaplex gained dynamic capabilities that previously weren’t available, allowing them to innovate and further elevate the movie-going experience in their theatres. Miller Megaplex Theatres, a strongly community-oriented business, being a place for people to continue to create memorable experiences is what fuels them.īy adopting advanced technological tools, including the Broadsign platform, they were able to simplify their workflows and increase digital concession sales by integrating their back-end sales system, Vista, through API. With most of us having gone to the same theatre since we were kids, a movie theatre is a library of memories for the community-it holds some of our most precious moments. As pandemic restrictions were slowly removed, people were excited to go out and re-discover small pleasures like going to the movies.Īside from the common desire to return to pre-pandemic life, going to the movies has always held a special place in people’s hearts. While the future of the film industry, specifically movie theatres, looked rather uncertain during COVID-19, we are steadily seeing an uptick in audiences returning to theatres with attendance rates almost mirroring pre-pandemic levels. ![]()
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